According to @zachxbt, traders must exercise extreme caution and cease blindly following influencer calls, which can often be part of elaborate scams. The on-chain investigator highlighted a tactic where an influencer acquires a significant supply of a new token at launch, a practice known as 'sniping,' and then aggressively promotes it to their followers. This behavior, as cited by @zachxbt, is a classic setup for a pump-and-dump scheme, posing a severe financial risk to unsuspecting investors. He advocates for platforms like X to suspend accounts involved in such fraudulent activities to protect the community.

According to Fox News, an influencer known for her 'messy' background has successfully transformed her passion for organization into a seven-figure business, gaining endorsements from celebrities and leveraging strong social media marketing strategies (source: Fox News, June 21, 2025). While the direct impact on cryptocurrencies is limited, the influencer's use of AI-driven tools for content management and e-commerce highlights growing demand for blockchain-based solutions and transparent business operations. This trend may influence investor sentiment toward AI and blockchain sectors, driving interest in tokens connected to influencer marketing and social media analytics.

According to @chooserich, a wallet potentially linked to Dave Portnoy received $LIBRA for influencer marketing and he prepared funds to purchase it. However, he incurred a $5.34 million loss by buying it too late, as reported by @lookonchain.

According to @KookCapitalLLC, an investor has expressed concerns about their investment in the cryptocurrency #Jailstool, influenced by promotional posts from @stoolpresidente. The investor reported acquiring the coin at an average price of $200 million and has sought a loan to increase their holdings. This highlights the critical need for potential investors to conduct thorough due diligence and the inherent risks of leveraging debt in volatile markets, as well as the impact of influencer marketing on trading decisions.